Yu founded The Fashion Door in 2012, a popular multi-brand concept store which is known for its cool mix of Chinese young talent designers and unique collaborations. Currently, The Fashion Door owns 8 stores in Guangzhou, Shenzhen, Suzhou and Wuhan. In 2019, The Fashion Door has launched its first store at K11 Musea, Hong Kong.
People in the China fashion retail circle nicknamed him "Ma Tou Yu", and he firmly believed that "everyone is the designer of life". From building materials merchant to buyer platform founder, fashion buyer, gourmet critic, bold cross-border only for the pursuit of beauty, unanimous recognition.
Independent designer brands to buy hand shop, with original design, independent personality, connotation quality fashion attitude for values, excavate the original designer of global a vanguard character such as: yohji yamamoto Y 's, MaisonMargiela MM6, Marni, lv yan Comme Moi, FengChanWang, Angel Chen, Pronounce, Evening, Hyssop, etc.
One gate is promote fashion culture, attitude to life, improve the quality of life, create life aesthetics, integration, fashion culture industry resources ecosystem, let every man is the designer of life.